Around 263,000 travellers visited the coastal city last month, up 13.3 percent against January in 2014.
Of them, 112,000 were foreigners, a slight increase of 3.5 percent and 151,000 were local holiday-makers, jumping 21.9 percent from the same period last year.
The revenue also rose 20 percent from one year ago to 765 billion VND (35.832 million USD).
Da Nang recently joined with central Thua Thien-Hue and Quang Nam provinces to unveil a campaign to promote tourism in their central region, home to numerous renowned beaches and world heritage sites.
The programme will focus on introducing new tourism options from all three localities in 2015, including a number of fascinating events, festive activities and tourism packages.
The city will introduce new river tours, the Helio entertainment complex, a French village, the Asia Park, a night market on Han river, Vincom commercial centre, and more.
